Wine Tourism Conference
The Annual Wine Tourism Conference brings together wine estate owners, destination leaders, investors, designers, operators, and tourism authorities. Over two days, the conference moves beyond trends to focus on decision-making, investment, and execution, offering practical insights grounded in real economic impact. This year, the Wine Tourism Conference celebrates a decade of conversation, collaboration, and progress.
The 2026 theme “The Future of Wine Destinations: How wine tourism competes, connects and endures,” Day 1 focuses on designing demand and desire, while Day 2 turns to the systems, capital, and governance that support long-term endurance.
This annual conference aims to foster collaboration, innovation, efficiency and growth in the wine tourism sector. Through keynote presentations, panel discussions and networking opportunities, attendees will explore the latest trends, strategies, and best practices in wine tourism. The conference seeks to:
- Enhance collaboration between all role players involved in wine tourism.
- Share expertise on wine tourism development, marketing, service, profitability and sustainability.
- Showcase innovative wine tourism experiences and destinations.
- Facilitate connections and partnerships.
- Promote excellence in wine tourism, enhancing the visitor experience.
By bringing together industry leaders and stakeholders, the Wine Tourism Conference provides a unique platform to collectively contribute to the growth and success of the South African wine tourism industry.